Each Qalam publication covers one field and has its own newsroom: technology, gaming, travel, automotive, economics, film and shopping guidance. What they share is one editorial standard and one technical platform, built up since 2010.
01TechnologyTechnology news, product reviews and buying guides, since 2010.18Mmonthly visitors48Mpageviews02Gaming & entertainmentGaming and entertainment: reviews, video and event coverage.6.7Mvisitors14Mpageviews03Travel & lifestyleTravel: destination guides, hotels and trip planning.2.1Mvisitors3.4Mpageviews04AutomotiveAutomotive: market news, reviews and industry analysis.2.7Mvisitors8.8Mpageviews05EconomicsEconomics: markets, money and everyday finance, plainly explained.2.7Mvisitors9Mpageviews06CinemaFilm and television: reviews, news and festival coverage.1.1Mvisitors1.9Mpageviews07Shopping guideBuying guides and price comparison, from shortlist to checkout.4Mvisitors9Mpageviews
All seven publications combined, for September 2026, taken from the group's own analytics.
MAU33million
monthly active visitors
Unique visitors across the seven publications
Pageviews79million
pageviews per month
Video90million
video views per month
Brands3,450
advertisers since 2010
Reading time150million hours
spent reading Qalam publications
17,000 years of reading time across Qalam publications
150 million hours
By the group's own analytics, readers have spent close to 150 million hours inside Qalam publications to date. We put that figure beside the traffic numbers because time spent says more about how long readers stay than a click count does.
3Advertisers
3,450 brands and businesses, from startups to international names, have advertised with us
Samsung LG Xiaomi Iran Khodro Snapp Digikala Hamrah-e Avval Mihan IraniCard FlyToday Asiatech Shatel
Snapp Pay Karafarin Bank Wallex Nobitex Snapp Trip Sabavision Mofid Securities Khanoumi Divar Kifpool-e Man Farabi Securities Tapsi Okala Digipay Bank Mellat
Seven publications, one contract
A campaign can run across several specialist publications and their social channels at once, with one team and one report.
Readers on the point of buying
Someone reading a review or a buying guide is in the middle of a decision. An ad here sits beside the content they came for.
A clear performance report
Every campaign gets a report of impressions, clicks and video views, the same numbers we see ourselves.
4Social platforms
Where each publication's audience follows it
Followers per publication, by platform; the bar shows each channel's share. Counts are read from each account's public page.
ZoomitThe group's largest social accounts; video on YouTube and Aparat
+1.5Mfollowers
Instagram1M
Aparat209.6K
YouTube176K
Telegram130.3K
Bale107.5K
Soroush Plus75.6K
Rubika30.8K
ZoomgVideo-led, on YouTube, Aparat and Instagram
+800Kfollowers
Instagram579K
Aparat189.1K
YouTube89.5K
Telegram85.6K
Soroush Plus44.9K
Rubika44K
Bale26.6K
KojaroPicture-led, with most of its following on Instagram
~500Kfollowers
Instagram341K
Soroush Plus44.7K
Telegram12.3K
Bale4.5K
Rubika4K
YouTube2.9K
Aparat1.8K
PedalInstagram and video car reviews
~540Kfollowers
Instagram464K
Soroush Plus45.3K
Aparat41.7K
Rubika11.2K
Telegram11K
YouTube10.9K
Bale5.6K
ZoomonThe group's newest title, growing on Bale and Instagram
+100Kfollowers
Soroush Plus43.2K
Bale36.9K
Instagram15K
Telegram7.7K
Rubika4.7K
X132
FilmziA film-lovers following on Instagram and Soroush Plus
~400Kfollowers
Instagram238K
Soroush Plus46K
YouTube23K
Rubika21.6K
Aparat16.9K
Telegram14.7K
Bale9.4K
A sample of commissioned brand contentView counts are shown on each video
5Audience
Who reads these publications
Z→
From Gen Z to decision-makers
Seven subjects, seven audiences: from a teenager choosing a console to the manager who signs off a purchase.
★
High purchase intent
A large share of visits land on reviews, comparisons and buying guides, which means the reader is choosing.
21%
21% more trust
Readers come to these publications for an expert view, and that trust carries over to the brand introduced beside it.
∞
Staying power in search
Editorial pieces and advertorials stay in search results and keep being read months and years later, unlike a banner that disappears when the campaign ends.
6In-person events
The same readers, this time in a hall
The Zoomit Meetup and Zoomg's live events, where the publications' online community comes into a hall and sponsor brands meet readers face to face.
Zoomit Meetup · official event photography
The main hall of the Zoomit MeetupMore than 1,100 ticketed attendeesLive discussion panelsOn the main stageNetworking floor and sponsor standsSamsung, SnappFood, Bonmano and more
A stage built for the eventThe event's visual identityEnvironmental brandingVisibility for sponsors
The Zoomit Meetup, two editions
Two sold-out editions, with attendees who bought a ticket to be there. For sponsor brands, a direct conversation with readers who chose to come.
1,100ticketed attendees
2editions
Zoomg events
The Game Awards, live · Sabamall hall
A full hall until 3 a.m.Watching The Game Awards liveThe Zoomg panelOn stage, before the ceremony beganInterviews with the audienceThe brand and sponsor backdrop
A group viewing of The Game Awards with a full hall until 3 a.m., and FIFA tournaments with more than two thousand entrants.
+2,000tournament entrants
3:00a.m., with a ticket
In short: A reader who comes to a hall at midnight, on a paid ticket, has a relationship with the publication that traffic figures do not show. For commercial sponsors these events are a way to talk to that reader directly, from booths and venue branding to time on stage.
7Platform · video · studio
Publishing and production infrastructure, built in-house
The Forge platform
A publishing platform built for the newsroom
The publishing and content platform the group's own software team has built for the newsroom since 2021, with page speed and SEO as design goals. Today every publication in the group runs on Forge.
CMS · SEO · CDN
▶ In-house player
Video and an in-house player
Video, from production to delivery
An in-house player and video infrastructure carrying 90 million views a month. Production, hosting and delivery all stay inside the group.
The Qalam studio
The video and live-broadcast studio
A studio floor, a control room and a product-review set, with multi-camera recording and a live mix. The studio produces editorial video for all seven publications and commissioned content for brands, and handles live broadcast of events.
Main floor · lighting and multi-camera recordingControl room · mixing and live broadcastThe product-review set
109TBof footage shot per year
146Kphotographs per year
10 hourslongest continuous live broadcast
28K4K clips in the archive (20TB)
The official app
ZoomApp
The official Qalam Media Group app: all seven publications in one place, with a feed ordered by what you read.
Display, advertorials, native content, video and event sponsorship across seven specialist publications, with a performance report for every campaign.
REACH
Reach
Seven specialist publications and their social accounts on eight platforms, from Instagram and YouTube to Telegram and Bale.
TRUST
Editorial credibility
Sponsored content is always labelled and the newsroom stays independent. That is why readers trust what they read here.
REPORT
Performance report
At the end of every campaign you receive a report of impressions, clicks, video views and traffic to your site.
The campaign path · from awareness to purchase
Four stages, one continuous path
01
Awareness
Display, video and native content across seven publications and their social channels. Your brand appears where readers have come to read.
02
Trust
Product reviews, advertorials and field reports to the newsroom's standard, clearly labelled. Readers know what they are reading, which is why they trust it.
03
Engagement
The Zoomit Meetup, Zoomg's events, busy comment sections and Q&A on social channels: where a brand joins the conversation.
04
Purchase
Buying guides and price comparison on Zoobin, with direct links to the store. The campaign ends at the checkout, and the final report shows it.
Video
Product reviews
Stand and factory reports
Brand stories
Video sponsorship
Editorial content
Reviews and analysis
Reporting and news
Advertorials
Native content
Multi-channel distribution
Telegram, X, Bale, Rubika, Soroush Plus
Instagram, YouTube, Aparat
Display banners, mobile and desktop
Direct links to the store
9History
16 years, seven publications
2010
Zoomit
It begins with Zoomit
Zoomit starts with technology news and product reviews, and grows into the group's most-read publication.
2014
Zoomg
Zoomg, and the start of video
Zoomg launches for gaming and entertainment, and the group's first in-house video reviews are published.
2015
Kojaro
Kojaro
A move into travel. Kojaro now has more than two million monthly visitors.
2017
Zoobin
Zoobin, the buying guide
Buying guides and price comparison with direct links to stores: the last step from review to purchase.
2021
Forge
The Forge platform and a software team
An in-house software team is formed and the publications move to Forge, the group's own publishing platform (2021 to 2023).
2023
Filmzi
Filmzi
The cinema desk splits from Zoomg, and Filmzi launches as a dedicated film and television publication.
2025
Zoomon
Zoomon
Zoomon launches as the group's economics publication, covering markets and everyday economics for a general reader. The same year, the second Zoomit Meetup draws 1,100 attendees.
Contact
Talk to us about your campaign
Tell us about the campaign, the publications you have in mind and roughly when you want to run. Qalam's sales team replies within two working days with a concrete proposal.
Samsung 
LG 
Xiaomi 
Iran Khodro 
Snapp 
Digikala 
Hamrah-e Avval 
Mihan 
IraniCard 
FlyToday 
Asiatech 
Shatel 
Snapp Pay 
Karafarin Bank Wallex 
Nobitex 
Snapp Trip Sabavision Mofid Securities 
Khanoumi 
Divar Kifpool-e Man Farabi Securities 
Tapsi 
Okala 
Digipay 
Bank Mellat 
Zoomit The group's largest social accounts; video on YouTube and Aparat 
Zoomg Video-led, on YouTube, Aparat and Instagram 
Kojaro Picture-led, with most of its following on Instagram 
Pedal Instagram and video car reviews 
Zoomon The group's newest title, growing on Bale and Instagram 
Filmzi A film-lovers following on Instagram and Soroush Plus 
